Design Director

November 2011 - present 

Joie / Rebecca Minkoff/ EDITED - Contemporary brands

America Rag Cie - Junior brand 

Seven7 / Private Brand - Missy

Division of Sunrise Brands ( Design Office in New York, HQ in Los Angeles) 

• Manages concept, design & merchandising of the American Rag Cie hard/soft woven and cut & sew knit categories. Sunrise’s signature label was partnered exclusively with Macy’s until 2017. The brand went national in 2018 & has expanded into new department & specialty stores with the addition of shoes & accessories. My department has consistently produced annual best sellers that carried over for 5 years plus & our assortments has continuously outperformed & outsold competitions.

• Sunrise Brand acquired Joie & Rebecca Minkoff in 2020, my team is managing the design development & production of these brands for the large volume businesses sold to big box retailers & off-price stores alongside Private Brand & Seven7.

• Spearheaded the sustainability focused contemporary brand EDITED in 2019, from initial concept, customer profiling, product design, technical development, to the creative direction & marketing.

• Train and develop design staffs in an environment that promotes creativity & independent thinking while maintaining accountability to meet company objectives & profit margins. Manages production standards and strive for design innovation alongside with our amazing tech design team. Research, navigate & implement sustainability initiatives while balancing the cost.

Creative Director

October 2011 - March 2014 

Kill City Jeans

Los Angeles, CA 

• Directed & managed the creative & design concepts for the Kill City women’s collection.

• Mentored the design team to ensure product development between the women & menswear collections were aligned with the same vision.

• The brand opened more than 50 new accounts and increased private label sales since the inception of the Kill City 2012 collection.

Director of Design and Merchandising 

August 2009 - September 2011 

Selena Gomez/Dream Out Loud 

New York, NY

• Directed & managed design and product development for Selena Gomez’s signature junior brand Dream Out Loud, products include soft and hard woven, knits, sweater, special occasion, outerwear, footwear and accessories. It was sold exclusively thru Kmart in the U.S. markets. Foreign markets include Australia, Puerto Rico and Mexico.

• Managed license partners, implemented seasonal directions and guidelines to ensure absolute alignment of the brand image.

• Evaluate selling, competitive shopping datas and business reports on a weekly basis with the design & merchandising team.

Design & Merchandising Director 

Feb 2003 - Feb 2008 

Mary-Kate & Ashley Olsen global brand 

Dualstar Design & Entertainment Corp, L.A./N.Y. 

• Led & directed apparel & accessory design (including footwear, jewelry, hair & winter accessories) and other hard-line product developments (cosmetics, fragrance, stationaries & home furnishings) for the Olsen global brands, Mary-Kate & Ashley under their parent company Dualstar Design & Entertainment Corp. With monthly collections for the U.S. territory accounted for gross over 500 millions across all categories and 150 millions from worldwide accounts.

• Implemented cohesive design process and vision for the MKA team. (Including merchandising, design dept., art dept., license partners, technical design, marketing and sourcing) to ensure total alignment of the brand strategy.

• Travelled bi-monthly to visit European manufacturers & international buying teams for product meetings & ensure business growth.

• Visual and verbal presentation of design department concepts at merchandising meetings, seasonal summit, and vendor meetings.

Design Director 

July 2000 - December 2002 

Senior Designer

July 1999 - July 2000 

Designer / illustrator 

July 1996 - July 1999 (intern & part-time while in college)

Here & There Trend & Design Forecasting Firm

Here & There / Horns Inc., N.Y.

• Oversaw & worked in every aspect of the trend forecasting & design consultation process, included but not limited to: concept building, field research, market analysis, graphic design, copy writing, customized full-package design solutions, digital presentations & publications.

• Designed exclusive collections for private labels: C&A - Europe, Sanyo - Japan and Au Coin Des Petits - Canada.

• Provided comprehensive and customized fashion intelligence, design direction & brand strategy for individual clients.

• Collaborated with international style bureaus to develop trend forums for international trade shows and exhibitions.